About Us

Welcome To Our Underriner Honda of Walla Walla Website!

Our first dealership was established in Montana during October 1944, and eventually branched out to our Honda dealership in Walla Walla. We are currently celebrating our 80th Anniversary of serving greater Billings, MT, Walla Walla/College Place, WA, and The Dalles, OR. The Whittaker / Selover / Underriner family of dealerships have been very supportive to local organizations in and around all of the communities they are involved with since its inception.

We have a strong and committed sales, service and parts staff with many years of experience satisfying our customers’ needs.

Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

The History of Underriner Automotive

The staff and management of Underriner Automotive are dedicated to assisting our community. Throughout our 80 year heritage we have strived to help individuals, families and organizations in need of support. Our vision for a strong community is based on the belief that each of us, when working together, is capable of achieving valuable results. As professionals, we appreciate the fact that our business has been successful not simply because of our efforts, but because of your continuing trust. As members of the Billings community, we also understand that with the help of each individual, we will achieve the goals we set for future generations.

We are who we are because of the values instilled in us by those who have gone before us. In 1944, Floyd Whitaker and Whitaker Buick introduced a family commitment to quality that has transcended time. The Whitaker family’s dedication to serving our community with the finest automotive products and services established a standard of excellence unmatched during its time.

 

In 1955, George Selover – Floyd Whitaker’s son-in-law – started his career with Whitaker Buick. During 1966, Mr. Selover took ownership of the company and changed its name to Selover Buick. Mr. Selover endorsed the family vision of placing customers as the company’s first priority. As a result, the family business expanded and built upon the confidence and trust that comes with satisfying each customer… one at a time.

 

During 2001 Mr. Selover retired, transferring ownership to his son-in-law, Bill Underriner who has been associated with the business since 1984. Bill expanded to include Honda, Hyundai, and Volvo brands. He served as Chairman of NADA as well as three terms as Treasurer. In addition he sat on the association’s Executive, Industry Relations, Dealership Operations and Membership committees, and served as Chairman of the association’s Finance and Convention committees.

 

Blake joined the family at the dealership and purchased and rebuilt Underriner Honda of Walla Walla (formerly Walla Walla Valley Honda) to become what it is today. In 2018 Blake Underriner became the Managing Partner of Underriner Automotive. He believes strongly in the family legacy of supporting community and treating customers like family, and accomplishes it by providing only the very best service to everyone who walks in the door. “Walk in as a guest, drive off as family.

At Underriner Automotive, our family traditions remain unchanged and without compromise. We are dedicated to innovation and performance in the vehicles we sell and the service we provide. Each of us is committed to a single principle – ensuring your continued confidence in us. We are proud of the 80 year heritage we share as a family-owned automotive dealership, and we invite you to discover why.

Our Commitment to the Walla Walla Community

At Underriner Honda of Walla Walla, being part of the community is more than just selling cars. We’re proud to support local schools, organizations, and events throughout College Place, Walla Walla, and the surrounding areas. Whether it’s sponsoring local fundraisers, participating in community celebrations, or helping families get the reliable transportation they need, our dealership is built on giving back.

Why Choose Underriner Honda of Walla Walla?

We know drivers have options when it comes to finding a dealership in eastern Washington. What sets us apart is our dedication to treating every customer like family. From transparent pricing on new Honda models to dependable Honda service and repair in Walla Walla, we strive to make your experience simple, stress-free, and enjoyable. Our team of experienced sales, service, and finance professionals are here to help every step of the way.

FAQs:

Q. Where is Underriner Honda of Walla Walla located?
A. We’re conveniently located at 1240 Southeast Commercial Drive in College Place, WA, just minutes from downtown Walla Walla.

Q. What areas does your dealership serve?
A. In addition to Walla Walla and College Place, we proudly serve drivers from Dayton, Waitsburg, Milton-Freewater, and the Tri-Cities.

Q. What makes Underriner Honda different from other dealerships?
A. With over 80 years of family-owned history, we combine local community values with the latest Honda vehicles, certified service, and a promise to treat every guest like family.

Ready to learn more? Visit Underriner Honda of Walla Walla dealership today and experience the difference of a family-owned dealership.